About Look Good Feel Better

Look Good Feel Better (LGFB) is a specialist cancer charity offering in-person and virtual workshops to help people manage the physical and emotional effects of cancer treatment. With no dedicated marketing support, their social media presence was underdeveloped, limiting their ability to grow awareness, increase workshop attendance, and drive fundraising efforts.

By reshaping their content strategy across Instagram, Facebook, TikTok, and LinkedIn, I helped LGFB build a stronger presence that reached more people, deepened engagement within the cancer community, and turned social media into a powerful driver for both bookings and fundraising.

How I Helped

A key priority was increasing direct bookings and workshop attendance. Many people were hesitant to sign up, unsure of what to expect. To address this, I helped create content that broke down the workshop experience in a clear and engaging way, making it feel more approachable. A standout example was a TikTok video that showed people exactly what they could expect when they attended a workshop, which gained 12.5K views, with over 80% of viewers aged 45+, proving that TikTok could be a valuable platform for LGFB’s audience. Alongside this, I helped develop a series of posts featuring real workshop attendees, sharing their experiences to build trust and encourage sign-ups.

Growing LGFB’s supporter base and increasing engagement within the cancer community was another major focus. By crafting a structured content strategy that blended storytelling, educational posts, and interactive content, I helped create a more engaging and supportive social media presence. Over the past year, LGFB’s platforms saw significant growth: 6.1K new followers (averaging 500 per month), 3.7M reach (+69%), 78K engagements (+100%), and 93.5K link clicks (+201%). This surge in engagement reinforced LGFB’s role as a trusted source of support and connection.

Social media also played a crucial role in fundraising, particularly in promoting LGFB’s Goodie Bags and Beauty Boxes. I helped develop creative campaigns that combined organic content, influencer collaborations, and paid social support to maximise reach and drive sales. 

The Impact

By transforming LGFB’s social media strategy, we didn’t just grow their online presence—we turned it into a key driver of impact. From increasing workshop attendance to expanding their reach and boosting fundraising efforts, social media became an essential tool for connection, awareness, and support.