Case Study: Skincare Brand
Building a Standout Social Strategy from Launch



About Faace
Faace is a skincare brand that simplifies self-care, offering targeted solutions for hormonal changes caused by stress, tiredness, periods, and menopause. Backed by Dragons’ Den investors, their products are stocked in Harrods, QVC, and other major retailers.
From the very start, Faace needed a strong social media presence to establish its brand, connect with its audience, and make an impact in the competitive beauty space.
How I Helped
Working closely with the founder, I developed and executed a social media strategy designed for impact from day one. This included:
✔ Strategic Content Planning – Creating a visually cohesive and engaging content plan that aligned with Faace’s bold branding and mission.
✔ User-Generated Content (UGC) Amplification – Showcasing real customer experiences to build authenticity and community.
✔ Creative Campaigns – Designing and launching campaigns that resonated with their audience, driving engagement and brand awareness.
By combining videography, editing, and design, I helped Faace establish a compelling social presence that stood out from the start and continued to evolve as the brand grew.
Beyond Faace
I’ve also worked with multiple indie beauty brands, bringing strategic creativity to help them make an impact and connect with their audiences.